Friday, November 18, 2011

Hollywood Aroma for 2011

For the past eight years, the LA Auto Show has been playing host to a design contest aimed at automaker design studios. Each year, a new Design Challenge theme is chosen with the studios showcasing their conceptual ideas during the press days of the show.
For 2011, the motorshow organizers are asking six automotive design studios from around the world, including Honda, Hyundai, Subaru, Mercedes-Benz, Smart and Maybach to come up with Hollywood’s next hottest movie car.
The judges will choose a winner based upon various criteria including:
-How the vehicle reflects its brand attributes relative to the plot
-How the vehicle relates to the brand or targeted audience
-The level of imagination
-The character development of the vehicle
-The uniqueness of the combination of car, story and character.
The winner will be announced on November 17 during the Design Los Angeles conference at the L.A. Auto Show.
Scroll down to get a look at this year's contestants.


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