Monday, November 21, 2011

Lancia Targets the Younger, Male Audience with

Remember the times when Lancia targeted the younger end of the male audience with cars like the beautifully penned Flavia Coupe and the rally-born Delta HF Integrale series? Sadly, those days are finito. Nowadays, the Italian company is trying to reach out to the same demographic with trim models like the new Ypsilon Black&Red that will make its debut at next month's 2011 Bologna Motor Show.
According to Lancia's own words, the new trim level "is designed as an alternative for a younger and male target that prefers contents associated with sporty style and audio technology."
The Ypsilon Black&Red is available with a choice of two engines, a 1.2-liter gasoline unit with 69-horses or a 1.3-liter turbodiesel producing 95-horsepower.
There are only four exterior colors available - Argilla Red, Vulcano Black, three-layer Fiamma Red and two-tone Argilla Red with Vulcano Black roof, and a single interior theme with two-tone black and red upholstery.
The car's standard equipment includes a manual air-conditioning system, a higher-end 360° Hi-Fi Music system, 15-inch alloy wheels, height-adjustable driver seat, electric windows up front, and an array of safety features such as ABS + EBD, ESC (Electronic Stability Control) complete with ASR and Hill Holder, plus front and side airbags.


Twitter Delicious Facebook Digg Stumbleupon Favorites More

Design by Free WordPress Themes | Bloggerized by Choosing Automotive - Premium Blogger Themes Powered by Blogger | DSW printable coupons